Shaka is Hawaii’s first ever digital Bank. Brought to you by Central Pacific Bank, we we tasked with creating a fun, vibey design inspired by Hawaii and appealing to a new generation of bankers. We created the identity, system, website, social presence and the campaign.
![](https://freight.cargo.site/t/original/i/4e34fde2ddc4f102512c90fa1309b72eee08f48dd50a8ca7b467f79e6348337f/Logo-1.png)
![](https://freight.cargo.site/t/original/i/603e2503be8e429c5129b0dc43b2c05786c3053063ed2b914e12177fa41a2dca/logo-3.png)
![](https://freight.cargo.site/t/original/i/0a55285e3c4d862174363f3d08eeeaf3aa0ab0c3ff1e8157bd7946e711487299/logo-2.png)
![](https://freight.cargo.site/t/original/i/79e18f92b5b131ed06a1779d9ff32c09258a9c28054242607f733f4575234098/logo-4.png)
![](https://freight.cargo.site/t/original/i/caa9b00e8cb4750831434818f77deae6d8a48184b28f9f658ea4e4f9ea00e980/Shaka-Card.png)
![](https://freight.cargo.site/t/original/i/cd809988a4f3c94d53508f84c90029b39517cb60019aa8b9d44b656e027101e0/Merch-4.png)
![](https://freight.cargo.site/t/original/i/71f67328be1e3e391798a747cf65aed7408b8bd53ecc1dd9097601745c2c5528/Merch-1.png)
![](https://freight.cargo.site/t/original/i/bdc4d8ab0113f8f63f06846a2fde6d9a60cbc01ff2c4dab27cba9170a769ed9d/Merch-2.png)
![](https://freight.cargo.site/t/original/i/d84e5532ddecd3fc2981ed7764442c301df513e70fc3a203413b76a41c4c4709/Shaka-Website.jpg)
![](https://freight.cargo.site/t/original/i/0ca4f0f9de4ee68841a58399c778354a1285041dc4bf6e777f069407dc862c0d/Shaka-2-1-Wildpost.jpg)
![](https://freight.cargo.site/t/original/i/f56df3259af040a7717f242948aef7776b2fc54a45b4a1b96bb475902c73a0ed/ShakaLogoReveal_10sec_Master_v01.gif)